80% of Web traffic is determined by search engines.
Once created and published the site, web marketing is essential to promote maximum visibility on the network.
The registration and the site's ranking within search engines are a critical step to achieve this vision.
Compared to other promotion tools, search engines allow you to:
- Have a greater spread of the site and therefore increase traffic: 80% of visitors find sites and information related to them through search engines.
- Is the user to search for and find your site: the result of a search engine is clicked on average twice as often compared to a traditional banner.
- Receive selected users: those who access your site through a selection on the search engines are looking for your products and / or services or the information on your site. Objective: to reach position before or immediately next to your competitors.
Typically, users visit the sites contained on the first page of results and between these preferring the top; if they can't find the desired result, they resort to the second or third page wich the engine offers.
Be present on the first page of results for the search strings that correspond to your products or services, means, therefore, to have a high possibility that your site can be visited by a user interested in what you have to offer.
